Conditioner is just as important as shampoo, but where and how it’s applied matters. Applying conditioner mainly to the mid-lengths and ends helps improve softness, shine, and manageability without weighing hair down. Putting conditioner directly on the scalp can contribute to excess oil or a flat appearance for some people. For very dry, coarse, or damaged hair, incorporating an occasional deep-conditioning or mask treatment can help restore moisture and improve texture.
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